Alexander MacMillan Whiteway
 

MY WORK

Creative Direction

Art Direction

Design

Web UX

Brand Identity

Marketing Materials

Social Media Strategy & Content

GROUP MEMBERS

Alexander M. Whiteway

Category

#eventplanning

#webux

#brandidentity

#integratedlaunchcampaign

 

BELLES AND WHISTLES

 

Project Description

 

THE ASK :

Belles & Whistles was just beginning as a startup wedding planning and events company. They wanted a Brand Identity that resonated with frilly, light, delectable festivity and fun! Belles also wanted a website to display their services on and showcase past Weddings and Events.

THE OPPORTUNITY :

The Wedding & Event Planning Market was growing in competition.Create a Brand that was as tasty as cake. 

THE SOLUTION :

Devise a strategy that incorporate a brand identity that stands out amongst the competition, but also takes a foothold in the boutique arena. 

 

MARKETING MATERIALS FROM 2019


SOCIAL MEDIA PROMOTIONAL AND STORY POSTS

Screen+Shot+2019-05-17+at+1.36.20+PM.jpg
Belles-Rack-Card-2019-DetailFinal-1.jpg
Belles-Rack-Card-2019-MayEdit-1.jpg
 

MARKETING MATERIALS FROM 2016 TO 2018

BELLES-AND-WHISTLES-STATIONARY.jpg