MY WORK
Strategy
Branding
Creative
Design
GROUP MEMBERS
Alexander M. Whiteway
Category
#healthandwellness
#yogaseries
EMERALD HEALING ARTS
Project Description
The Ask :
Emerald Healing Arts wanted to develop a personal brand that would express the essence of her past life experiences and that of her continually evolving practice as a holistic healer.
The Situation :
I was set with the task of researching into her experiences, goals, and current life path to crystalize an identity that would take her to where she wanted to go.
The Opportunity :
It wasn't clear yet as to what forms of media Ashley wanted to express her practice through and share with the community, so the initial branding will attempt to spark inspiration for the future of her creative.
The Solution :
Develop a Brand Identity from a series of synchronicities and workshops to invigorate her activity as a healer and then process her work into a website and revisit the initial logo and brand name.
