Alexander MacMillan Whiteway

EMERALD HEALING ARTS // HOLISITIC WELLBEING & LIFESTYLE BRANDING

A HIGH-LEVEL

REVIEW

OF THE

PROJECT

THE ASK :

Ashley Coleman, owner of Emerald Healing Arts, wanted to develop a personal brand that would express the essence of her past life experiences and that of her continually evolving practice as a holistic healer. 

THE SITUATION :

I was set with the task of researching into her experiences, goals, and current life path to crystalize an identity that would take her to where she wanted to go. 

THE OPPORTUNITY :

It wasn't clear yet as to how Ashley wanted to express her practice and share it with the community.

THE Solution :

Develop a Brand Identity from a series of synchronicities and workshops to invigorate her activity as a healer and then process her work into a website and revisit the initial logo and brand name. 

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// Deliverable : Social Media Promotional Post Graphic
 
 

MY ROLE

I developed an experiential strategy that would awaken the spirit of Ashley Coleman and provide her with the tools necessary to attract a community that would embrace her healing arts practice. Design, Brand Identity, Photography and Social Media Content, Flyers, and a Website.

GROUP MEMBERS

Alexander M. Whiteway

 
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