Research
Competitive Landscape
App Ideation Collaboration
KPI Reporting
Presentation
Rachel Street
Nick Tobat
Charlotte Simons
Matt Yakob
Caroline Moyer-Kardos
Alexander M. Whiteway
#appconcept
#attgoogleapimashup
#datausageexpansion
Client : AT&T
Location : Dallas, TX, USA
Target : Gen X Parents / Ages 35 - 51
The Ask :
Present an App concept that would include consistent data usage by integrating at least one or several API's or a mashup of API's from AT&T and Google.
The Challenge :
Creating family shopping lists always seemed to fall short of getting the job done - something was often forgotten.
The Opportunity :
Gen X parents with young teen kids needed a better way to directly and responsively create lists for grocery pickup.
The Solution :
Presenting the Grabit App. Go the the store, and Grabit takes care of the rest.
