Alexander MacMillan Whiteway
 

MY WORK

Primary & Secondary Research

Strategy

Art Direction

THE TEAM

Alexander M. Whiteway

CATEGORY

#Campaign

#T-ShirtDesign

#Crowdfunding

 
 

ZAATARI REFUGEE CAMP

Empowering the Children

 
 

Project Description

Client : Unicef x Country of Jordan

Location : Zaatari Village, Jordan

Target : The Children of Syria / Refugee Relief Donors

 

The Ask:

Design a T-shirt that represents your knowledge of those now living in the Zaatari Refugee Camps.

The Situation:

Since 2011, the Zaatari Refugee Camp had grown over 83,000 refugees, many of them children with mothers and no father, because he was either still fighting back home or had been killed in the Syrian Civil War. The difficulty to stay inspired to keep going, despite having home torn away from the hearts of these families, was real. How could I help the children in Syria be inspired for their future by designing a t-shirt series for them? 

The Opportunity:

Inspire the children to take responsibility for their education.

The Solution:

Freedom is Responsibility. This campaign stands to inspire the Children of Syria living in the camps to keep learning, playing, and enjoying the life they have.

 
 
Image Credit: United Nations

Image Credit: United Nations