MY WORK
Primary & Secondary Research
Strategy
Art Direction
THE TEAM
Alexander M. Whiteway
CATEGORY
#Campaign
#T-ShirtDesign
#Crowdfunding
Primary & Secondary Research
Strategy
Art Direction
Alexander M. Whiteway
#Campaign
#T-ShirtDesign
#Crowdfunding
Client : Unicef x Country of Jordan
Location : Zaatari Village, Jordan
Target : The Children of Syria / Refugee Relief Donors
The Ask:
Design a T-shirt that represents your knowledge of those now living in the Zaatari Refugee Camps.
The Situation:
Since 2011, the Zaatari Refugee Camp had grown over 83,000 refugees, many of them children with mothers and no father, because he was either still fighting back home or had been killed in the Syrian Civil War. The difficulty to stay inspired to keep going, despite having home torn away from the hearts of these families, was real. How could I help the children in Syria be inspired for their future by designing a t-shirt series for them?
The Opportunity:
Inspire the children to take responsibility for their education.
The Solution:
Freedom is Responsibility. This campaign stands to inspire the Children of Syria living in the camps to keep learning, playing, and enjoying the life they have.