Alexander MacMillan Whiteway
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UNIDAYS // BEYOND THE DISCOUNT

A HIGH-LEVEL


REVIEW OF


THE


PROJECT

THE SITUATION:

UNiDAYS partners with fashion, food, music and tech brands to bring exclusive discount offers to college students. They have successfully scaled their business to over 100 markets by saving students money and connecting brands directly to the coveted Generation Z consumer segment. But, in order to continue growing, they need to determine what comes next.

The Ask :

Define the “new UNiDAYS” within the minds of college students across the world.

The Opportunity : 

Move UNiDAYS’ brand promise beyond savings.

The Solution : 

A digital platform that empowers college students to make the most of their college years.

( Case study written by Joelle Halle )

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 THE SITUATION

UNiDAYS is only seen as a discount code.

Because of their limited product offering, UNiDAYS’ current brand experience does not inspire anything beyond a discounted purchase. UNiDAYS is so focused on helping their brand partners’ reach their goals, they have not established their own relationship with students.

THE OPPORTUNITY

What if UNiDAYS could truly reflect what it means to be a college student?

College students are in the most transformative stage of their lives. They are…

Living independently.

Students are living away from home for the first time and paying their own bills. They need to save money, but they don’t want to miss out on anything.

How might UNiDAYS support students as they become financially independent?

Overwhelmed with choice.

College students are finally free to make choices about how to spend their time. With limitless opportunities, it is easy to get overwhelmed.

How might UNiDAYS make it easier for students to try new things?

Unsure about the future.

Students might make a four-year plan during orientation, but they rarely stick to it. Each person’s idea of what comes after graduation is constantly changing.

How might UNiDAYS build students’ confidence as the countdown to graduation begins?

THE SOLUTION

The New UNiDAYS:

A platform that empowers college students to make the most of their college years.

In order to deliver the brand promise of The New UNiDAYS, our team created three brand pillars that come to life in the digital experience:

SAVE.

UNiDAYS saves students money because the further their money stretches, the more they can experience.

EARN.

UNiDAYS gives students opportunities to gain real-world experience so they can learn by doing.

ENRICH.

When students SAVE and EARN with UNiDAYS, they realize who they can be.

 THE CREATIVE

UNiDAYS APP

 
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Track savings & set goals

Keep track of your recent perk redemptions and bucket saved money towards pre-set goals thanks to a partnership with Qapital.

SAVE & ENRICH

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Discover deals

Browse current offers organized by lifestyle bundles, curated collections and deal category.

SAVE

 
 
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Gain real world experience

Get access to scholarship and internship opportunities sponsored by UNiDAYS Brand Partners. Connect with students on your campus who are looking for work or need a job done.

EARN

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Get advice from experts

Learn about financial health, personal growth and professional development from UNiDAYS Brand Partners and students like you.

ENRICH

 

THE CREATIVE

UNiDAYS AD CAMPAIGN

SPOTIFY AD VIDEOS

SPOTIFY AD VOICE

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BANNER ADS

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SOCIAL MEDIA

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ON-CAMPUS DIGITAL SIGNAGE

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STUDENT STARTER PACK

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INNOVATION! ( Patented Student Privacy Device )

innovation
 

MY CONTRIBUTIONS

Quant./Qual. Research

Competitive Audit / Market Analysis

Insights, Strategy

Project Management

 

THE TALENTED CREATIVES

Joelle Halle - User Experience Designer

Dakota Ward - Art Director

Imani Lee - Strategist

Merdith Makhoul - Strategist

Sean Johnson - Copywriter

 
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