by Alexander MacMillan Whiteway

RVA PADDLESPORTS // RACK CARD

A HIGH-LEVEL

REVIEW

OF THE



PROJECT

THE ASK :

RVA Paddlesports is one of Richmond, VA's leading extreme river sports companies with an awesome, experienced, high energy team that is all about safety first then fun. They already had a great website designed that would be a foundation for the look and feel of the flyers.

THE SITUATION :

I trained to become a raft guide with RVA Paddlesports during the summer of 2015 and had a blast learning how to handle the RVA inner-city rapids... truly one of a kind. Patrick the owner of RVA Paddlesports knew that I was skilled in design so he asked that I redesign their company logo and a few flyers.

THE OPPORTUNITY :

There are competitors who have been around for a longer period of time, who's name may already hold the space of extreme river sports in the minds of locals. 

THE SOLUTION :

Design a logo that reflected the logo that is embossed on the canal walls in downtown Richmond. Something that is already recognizable and speaks to the river.

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// Deliverable : Rack Card
// Deliverable : Rack Card
 
 
 

MY ROLE

I designed the flyers and redesigned the logo, all while shredding through the Class 5 Rapids on the James River near Inner City Richmond, VA.

GROUP MEMBERS

Alexander M. Whiteway

 
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