by Alexander MacMillan Whiteway

PIE TRIBE // FRESH, LOCAL, ORGANIC, FARM-TO-TABLE WOOD-FIRED PIZZA

A HIGH-LEVEL

REVIEW

OF THE

PROJECT

THE ASK:

Jason Broaddus and Kara Haskins, owners of Pie Tribe were beginning their business venture of managing a wood-firing pizza truck. They needed help creating their identity. 

THE SITUATION:

The Local, Organic, Farm - to - Table hype was real. Especially in a town like Asheville,  North Carolina.

THE OPPORTUNITY:

How can we differentiate from the other handful of local food trucks?

THE SOLUTION:

Fresh, Local, Organic, Farm-to-Table, Wood-fired Goodness… It’s the traditional itlailan flavor of Pizza you love

- on Fire!

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MY ROLE

Designer

Resource Manager

THE TEAM

Alexander M. Whiteway

 
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