MY WORK
Creative Direction
Art Direction
Location Scouting
Casting
Editing
THE TeAM
Julian Levancher - DP, Co Director
Torrance Hampton - Executive Producer
Alexander MacMillan Whiteway
CATEGORY
#musicvideos
#creativedirection
WARNER BROS. MUSIC GROUP
PRESENTS ANGELICA GARCIA
Project Description
The Ask : Produce and Direct music videos for the recently signed developing pop / rock artist Angelica Garcia.
The Situation : Angelica felt a disconnect to some of the lyrics from her past that we were to produce content for - she was ready to move on. It was up to us to work with her enthusiastically and produce creative that would remind her of the accomplishments she has achieved through her early works, allowing her to enjoy her roots and produce emotional value for her first ever music videos under Warner Music.
The Opportunity : Develop unique-to-the-artist creative stories around the songs "Orange Flower", "Little Bird" and "The Devil Can Get In" that also resonate and give meaning to the overarching theme of the self titled album.
The Solution : Produce a series of artful music videos that speak the voice of the artist and allow her to relive her own stories in a fun and fresh creative implementation. See the music videos below!
