Buddy Adventure Insurance

The Buddy System

Case Description

The Challenge:

Develop a social media influencer marketing campaign.

The Situation:

Buddy Adventure Insurance is a one-of-a-kind accident insurance, built for extreme sports enthusiasts living on the edge in the outdoors.

The Opportunity:

With every new product, customers need an explanation of the benefits and a reason to believe in the brand.

The Solution:

We crafted the Buddy Guide — a brand booklet designed for Buddy Ambassadors, ready for hand out during the outdoor sporting events where the Buddy Adventure Insurance team would be dropping into as they expand across the states.

BRAND STRATEGY

BUDDY ADVENTURE INSURANCE

ELEMENTS FROM THE CREATIVE BRIEF

STRATEGY & CX

BUDDY ADVENTURE INSURANCE

An Emotional Journey Map: When transforming from Trainee into Guide.

With the insights we discovered through our research into the target, we were able to take our understanding of the customer journey to another level through design, developing an emotion map.

CREATIVE

BUDDY ADVENTURE INSURANCE

The Buddy Guide : A Brand Ambassador Field Booklet

This booklet was the core deliverable for this campaign initiative.

It not only included strategy for a social media influencer marketing campaign in digital social channels, it brought that

capability into the hands of buddies key target - the outdoor adventure guides, to implement on the ground at events in the physical, themselves.